Vincent De Lorenzo – Chapter 11

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Chapter 11

It is good to have an end to journey towards; but it is the journey that matters in the end.

Last Chapter: Last Trip to Italy/ Dominic/ Vincent falls ill/ De Lorenzo today/ an industry remembers/

De Lorenzo Setion Draft:
As part of De Lorenzo’s growing commitment to the environment, they recently introduced a new computerised system that costs $500 000 to implement and uses a PC tablet for the ordering process. This system makes the ordering and packing process streamlined and error free and the factory virtually paper free.
Today De Lorenzo has weathered the ebb and flows of a fickly Australian consumer demand and managed to maintain its growth even against a growing competitive haircare market. Today, although the giant, faceless multi-national corporate haircare companies dominate the market share, De Lorenzo remains a player. De Lorenzo has remained statute to their corporate philosophy.

They remain 100% Australian made and owned, family owned and operated and cruelty free. Their products still do not contain any ingredients of animal origin and are naturally based using certified organic ingredients wherever possible.

Their commitment to sustainability is evident in their refusal to use petrochemicals and their constant review of manufacturing processes to find more eco-responsible ways to conduct their business.

Perhaps as is the way of the tall poppy syndrome in Australia to bring down successful entities, De Lorenzo family has attracted and fought off industry criticism, cynics and jealous rivalry but they continue to pay their dues and prove themselves.

The indeed remain, big enough to compete and small enough to care.

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